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Hi! I'm Katherine

 

I'm a writer and content marketer based out of Toronto.

Katherine.png

Katherine Pendrill

Writer & Content Marketing Specialist

Writing
 
The Ultimate Guide to the Best Restaurant POS Systems
The Ultimate Guide to the Best Restaurant POS Systems

TouchBistro

Strategy Bootcamp Landing Page
Strategy Bootcamp Landing Page

Miami Ad School

Restaurant Operating Costs 101
Restaurant Operating Costs 101

TouchBistro

Knit Customer Story: Bookkeeping's Identity Crisis
Knit Customer Story: Bookkeeping's Identity Crisis

Knit Payroll

How a Restaurant Loyalty Program Improves Customer Retention
How a Restaurant Loyalty Program Improves Customer Retention

TouchBistro

Copywriting Program Landing Page
Copywriting Program Landing Page

Miami Ad School

Switching POS Providers: When to Switch and How to Do It
Switching POS Providers: When to Switch and How to Do It

TouchBistro

Founder Burnout
Founder Burnout

KyLeads

The Ultimate Guide to Email Marketing for Restaurants
The Ultimate Guide to Email Marketing for Restaurants

TouchBistro

A Guide to the Best Payroll Software in Canada for 2021
A Guide to the Best Payroll Software in Canada for 2021

Knit Payroll

How to Write a Restaurant Employee Handbook
How to Write a Restaurant Employee Handbook

TouchBistro

Yumba Customer Story
Yumba Customer Story

OpenDigits

Too Old for Advertising
Too Old for Advertising

Miami Ad School

What is a Customer Web App? 6 Benefits of Using a Web-Based Restaurant App
What is a Customer Web App? 6 Benefits of Using a Web-Based Restaurant App

TouchBistro

Copywriting Program Landing Page
Copywriting Program Landing Page

Miami Ad School

Work
 
2021-Present

Manager, Content Marketing

TouchBistro

• Managing a team of freelance content writers and designers, setting standards for quality copy and content
• Independently creating and managing the editorial calendar to increase organic traffic and drive leads in target geos
• Implementing ongoing optimization strategies to boost CTR, search position, and on-page conversions
• Assisting in the audit and migration of the entire content library to a new website while maintaining domain authority, traffic volume, and visitor engagement

• Directly responsible for more than $100,000 in ACV in 2021 alone

2019-2021

Content Marketing Specialist

TouchBistro

• Responsible for the strategy and execution of long-form SEO content for the TouchBistro blog, including articles, customer stories, and competitor reviews
• Created downloadable content such as guides, ebooks, infographics, templates, and other free tools to increase traffic, move prospects down the funnel, and drive qualified leads
• Carried out copywriting and copyediting duties for marketing materials and campaigns, including emails, nurture campaigns, landing pages, SEM ads, and social ads/posts
• Used Marketo and Salesforce Marketing Cloud to manage and optimize the delivery of TouchBistro's weekly subscriber newsletter
• Lead the execution of a website optimization strategy, focusing on increasing click-through rates, search position, backlinks, as well as strengthening the internal linking structure
• Collaborated with other pillars in the department, such as Demand Generation, Design, and Web Development, to assess needs, provide recommendations, and deliver strategic content
• Identified relevant and timely content opportunities by keeping up-to-date with industry trends, the competitive landscape, product knowledge, and customer feedback

2018-2019

Content Marketing Specialist

Knit People + OpenDigits

• Served as the primary content writer for materials such as blog posts, web copy, whitepapers, email marketing campaigns, newsletters, brochures, and more

• Created a ground-up content strategy resulting in a 478% increase in traffic to the Knit People blog
• Leveraged content to improve inbound leads to Knit People by 20% and to OpenDigits by 35%

• Created a competitor guide garnering 600+ backlinks and ranking for 750+ organic keywords

• Conducted a strategic SEO campaign to improve SERP listings and bring targeted keywords into top 5 positions, including bringing the brand name OpenDigits from unlisted to the number one search result

• Grew Knit's email subscriber list by 4x to achieved average open rates of 43%

• Guest authored articles for various startup publications, including StartupStockpile, StartupNation, Business2Community, AllBusiness, and more

• Conducted video and phone interviews with key clients for customer stories

• Provided social media planning, strategy, and support, including writing and scheduling all Facebook, Twitter, and LinkedIn content

2018-2018

Content Writer & Social Media Coordinator

Miami Ad School Toronto

• Oversaw the strategy, creation, publishing, and media-buying for all paid social media content
• Coordinated and managed organic social content for Facebook, Twitter, Instagram, and LinkedIn leading to a 37% increase in organic LinkedIn followers, a 30% increase in organic Instagram followers, a 21% increase in organic Twitter followers, and a 20% increase in organic Facebook followers
• Carried out community management duties including, scope, research, risk, schedule, content calendars, implementation, moderation, and analytics
• Conducted marketing analysis and established branding guidelines, best practices, POVs, competitive audits, and content optimization
• Served as the primary copywriter for ad campaigns, newsletters promotional materials (print and digital), video scripts, interviews, and more
• Conducted consumer research, industry audits, and brand analysis to determine key insights and provided recommendations on marketing strategy overall resulting in a 65% increase in subscriber rates
• Provided events management assistance

2015-2017

Senior Marketing & Communications Specialist

Trend Hunter

• Researched emerging industry trends in technology, retail, marketing, design, and lifestyle
• Created custom, research-driven content for 150+ Fortune 500 brands
• Wrote and published more than 11,500 articles for the TrendHunter.com online publication resulting in more than 55 million views to date

• Provided social media planning, strategy, and support, including writing and scheduling Facebook, Twitter, Instagram, and LinkedIn content
• Negotiated and executed sponsored campaigns for clients such as Ted Baker, Infiniti, and Modani
• Planned, designed, and created content and copy to help build talent pipelines and drive engagement
• Developed publishable marketing content for Trend Hunter's annual innovation conference, Future Festival
• Actied as a liaison between Trend Hunter and key media partners such as Inc. Magazine, Noteable Life, The Huffington Post, The National Post, and The Globe and Mail

School
 
2013-2014

Master's Degree

Queen's University

To obtain my Masters of Global Development Studies, I conducted a major research project exploring the issue of whether the historical and ongoing reforms in Central and Eastern European (CEE) states influenced further alignment with the neoliberal aid architecture, or whether CEE states have followed the lead of other South-South Cooperation donors.

2009-2013

Bachelor's Degree

University of Guelph

While at the University of Guelph, I obtained a Bachelor of Arts in History and Political Science. 

Work With Me
 
Content Marketing Strategy

Baffled by backlinks? Obsessed with organic traffic? Content is what you need. From improving your Google rankings to launching your first ebook, I'll help you craft a content marketing strategy that fits your business goals.

B2B Content Writing

There's nothing worse than a juicy headline with no substance. I go beyond clickbait to craft long-form content that engages and informs, while helping you meet your target KPIs.

Copywriting & Editing

In a time when people are scrolling faster than their thumbs can keep up, it's harder than ever to make your message stand out. Whether it's paid media or a landing page, I'll help you craft compelling copyy that makes stops your readers stop mid-scroll.