Hi! I'm Katherine

I'm a writer and content marketer based out of Toronto.

Writing

Work

2019-Present

Content Marketing Specialist

TouchBistro

• Responsible for the strategy and execution of long-form articles, customer stories, and downloadable content for the TouchBistro blog

• Assisted with copywriting and copyediting of marketing campaigns, e-blasts, and nurture emails

• Executed both internal and external backlinking strategies to boost domain rating

• Used tools such as Marketo, Salesforce Marketing Cloud, and Bizible to manage and optimize the delivery of TouchBistro's bi-weekly subscriber newsletter

2018-2019

Content Marketing Specialist

Knit People + OpenDigits

• Served as the primary content writer for materials such as blog posts, web copy, whitepapers, email marketing campaigns, newsletters, brochures, and more

• Created a ground-up content strategy resulting in a 478% increase in traffic to the Knit People blog
• Leveraged content to improve inbound leads to Knit People by 20% and to OpenDigits by 35%

• Conducted a strategic SEO campaign to improve SERP listings and bring targeted keywords into top 5 positions, including bringing the brand name OpenDigits from unlisted to the number one search result

• Grew Knit's email subscriber list by 4x and achieved average open rates of 43.3%

• Guest authored articles for various startup publications, including StartupStockpile, StartupNation, Business2Community, AllBusiness, and more

• Conducted video and phone interviews with key clients for customer stories

• Provided social media planning, strategy, and support, including writing and scheduling all Facebook, Twitter, and LinkedIn content

2018-2018

Content Writer & Social Media Coordinator

Miami Ad School Toronto

• Overseeing the strategy, creation, publishing, and media-buying for all paid social media content
• Coordinating and managing organic social content for Facebook, Twitter, Instagram, and LinkedIn
• Carrying out community management duties including, scope, research, risk, schedule, content calendars, implementation, moderation, and analytics
• Conducting marketing analysis and establishing branding guidelines, best practices, POVs, competitive audits, and content optimization
• Serving as the primary copywriter for ad campaigns, promotional materials (print and digital), video scripts, interviews, and more
• Conducting consumer research, industry audits and brand analysis to determine key insights and provide recommendations on marketing strategy
• Providing events management assistance

2015-2017

Senior Marketing & Communications Specialist

Trend Hunter

• Researching emerging industry trends in technology, retail, marketing, design, and lifestyle
• Creating custom, research-driven content for 150+ Fortune 500 brands
• Writing and publishing more than 9,500 articles for the TrendHunter.com online publication resulting in more than 40 million views
• Providing social media planning, strategy, and support, including writing and scheduling Facebook, Twitter, Instagram, and LinkedIn content
• Negotiating sponsored content for clients such as Infiniti, Ted Baker, Tullamore Dew, Ogilvy, and Edelman UK

• Planning, designing, and creating content and copy to help build talent pipelines and drive engagement
• Developing publishable marketing content for Trend Hunter's annual innovation conference, Future Festival

2015-2017

Staff Writer

Indie Current

• Writing and editing reviews for newly released singles, EPs and albums
• Monitoring various social media platforms for current and newly released material
• Carrying out in-depth background research on up-and-coming bands and artists
• Attending and reviewing live events and shows

School

2013-2014

Master's Degree

Queen's University

To obtain my Masters of Global Development Studies, I conducted a major research project exploring the issue of whether the historical and ongoing reforms in Central and Eastern European (CEE) states influenced further alignment with the neoliberal aid architecture, or whether CEE states have followed the lead of other South-South Cooperation donors.

2009-2013

Bachelor's Degree

University of Guelph

While at the University of Guelph, I obtained a Bachelor of Arts in History and Political Science. 

Work With Me

B2B Content Writing

In a time when people are skimming through webpages faster than their thumbs can keep up, it's important to make your copy stand out. With compelling copy and strategic insight, I make sure that your message stops people mid-scroll.

Freelance Writing

There's nothing worse than a juicy headline with no substance. I go beyond clickbait to craft stories that engage and inform. I frequently cover stories related to food, travel, and lifestyle.

Content Marketing

Baffled by backlinks? Obsessed with organic traffic? Content is what you need. From improving your Google ranking to launching your first ebook, I'll help you craft content that fits your marketing goals.